Marketing

I doubt I'll ever grow up. I work in the digital industry, dreaming up concepts, research projects and products which often stem from the luxury of sitting by myself, in a coffee shoppe or on the golf course when others my age are standing up to attention in 9AM status meetings. That being said, the way I position myself - the clothes I wear, the way I speak, hell - the way I write - need to reflect this.

If I didn't know better, I'd be sure stupidity had gone viral. Let's get this straight, in a world in which Google exists, there simply is no excuse for confusing concepts, and yet concepts like game theory, game design and gamification are constantly used without any sense of what they mean. To put this right, I'm going to define these terms and then call creatives, strategists and sales people who brandish, bugger up and reuse bastardized versions of them, idiots.

Game Theory is defined as follows: